To celebrate World Day for AV Heritage 2011, the Asian Film Archive invites filmmakers to creatively share what cinema/film means to them or how the loss of their cinematic heritage would affect them.

Make a short original film clip of any genre under 2 minutes and send it to info@asianfilmarchive.org.

Selected film clips will be uploaded onto AFA's Vimeo Channel for viewing. The AFA's archive officer, himself a filmmaker, has started the ball rolling with a short clip. Have a look at http://vimeo.com/31180960

Reason For Our Love from Asian Film Archive on Vimeo.