For able and passionate students who want to do more than just film appreciation, the Asian Film Archive moots the Moving Minds Lab for them to work on hands - on film advocacy and research projects.

Moving Minds Lab is an initiative by the Asian Film Archive where students will investigate the dynamics of the local film industry under the mentorship of industry professionals. Students will initiate, drive and evaluate social entrepreneurship projects to contribute to this community.

The first project that the Lab embarked on is a viral marketing campaign project for Singapore Dreaming where students will learn how to market and promote a local film (Singapore Dreaming) under the guidance of Colin Goh and Dr Woo Yen Yen. At the end of these sessions, students will learn audience segmentation, points of attraction in a film, planning out a creative marketing campaign for a film release and how to embark on guerilla style film promotion through different media channels. 

Besides the film advocacy project, the new project the Lab will embark on for 2007 is on film investigation and research on lost or missing Singapore films made before 1990. Students will learn how to conduct film investigation and research under the guidance of Karen Chan and Tan Bee Thiam. At the end of these sessions, students will learn what information and materials to look out for, different resources locally and overseas that are available for them to tap on, how their findings can be analysed and concluded. In so doing, the students would contribute back to the community, a piece of the puzzle that made up our film heritage.